About South Pasadena
South Pasadena is located in south-central Los Angeles County and has approximately 27,000 residents within 3.5 square miles. The city is nestled between Los Angeles, Pasadena, Alhambra, and San Marino south of the San Gabriel mountains.
The nickname “City of Trees” is a testament to the indigenous trees of California, not to the planned boulevards lined with palms. These indigenous trees, and the traditional, Victorian, and European designs of the residential and commercial buildings, give South Pasadena the character found in the Midwest.
South Pasadena was incorporated in 1888, becoming the first suburb of Los Angeles. The residents wanted autonomy from Los Angeles and Pasadena for more input and control of matters affecting their property. The city has a variety of attractions such as Arlington Garden, El Molino Viejo, the Rialto Theatre, and South Pasadena Nature Park. With warm temperatures year-round, outdoor spaces like parks and lakes are commonly packed, especially during the summer.
Photo Shoot Venue Options in South Pasadena
The entertainment industry is a major economic driver of South Pasadena’s economy, of which photography is one. The local government and the residents are receptive to this industry and the bragging rights from it. The photo shoot venues in Pasadena range from improved studios and an assortment of specialty commercial spaces and private homes.
The art of photography came into its own with the advancement of technology allowing a photographer to change the image and the message of a still picture. This is accomplished through lighting, color imaging, and framing. A professional photographer is a director, producer, camera person, and editor in one body. The photographer cannot hand off any part of the photo staging without losing the vision, and ultimately the message, of the photo.
The success of a photo shoot lies with the connection to the target audience and its relation to the brand. It will be beneficial to have a marketing company working with the client and the photographer prior to and during the shoot. The end product will be distributed to the public through different mediums, and the messages within each need to be specifically crafted. The make-up of the targets is different in each media rollout.
The city’s film office will process the application package and will issue the permit. A permit is required for photo shoots within the city limits. The film office has established liaison services to interact with other city departments and the residents in connection with the shoot.
Photo Shoot Venue Companies in South Pasadena
The contracting and hiring of local talent and crew members will benefit the project, invest in the local economy, and create jobs. The local connection and knowledge of the area brought to the set will be valuable and specific to the shoot location. Once you choose your South Pasadena photo shoot venue, you will need some local experts to help.
- Sheri Geoffreys Photography
Sheri Geoffreys is a professional photographer serving the Los Angeles area since 2000. Her creations bring forth the messaging and branding from still imagery for end uses in magazines, websites, and print. The editing skills are as important as the shoot. Geofferys Photography has the support within for hair and make-up. The images created by this studio have been used in professional photography such as executive, editorial, and artistic.
- Coffee House Industries
This full-service creative design company located in Palmdale offers is services for the scenery and props for the set and the graphic designs after the shoot. Coffee House Industries can be utilized as the project manager for the schedule, the approval process, and the planning for the market rollout. It is important to have one company responsible for these ancillary services to support the shoot and the marketing campaign.
- Huntington Catering
This catering and event planning service company located in South Pasadena will customize the serving detail and menu options to meet the budget and the expectations of the client. The formality and location of the venue are important factors when considering food service. Huntington Catering will provide all the furniture, lighting, serving tables, utensils, and all other items to complete the service.
Pros and Cons of Photo Shoot Venues in South Pasadena
You have to know the ups and downs of a city to make an informed decision as to the pros and cons of a photo shoot venue in South Pasadena. There is more to the decision than listing each in a respective column and tallying the items in the columns.
The climate of South Pasadena is defined as Mediterranean even though it does not get the full moderating effects from the Pacific Ocean. Located 10 miles further inland than Los Angeles, the summers are warmer and drier.
- Not location specific
While some of the photo shoot locations have the feel of Southern California, most do not. With the absence of the palm-lined boulevards and the Spanish/Colonial architecture, South Pasadena has more of the feel of the Midwest or the northeast.
- Local support of industry
The citizens and city leaders are aware of the positive impacts on the labor base and the economy. South Pasadena hosts over 200 shoots and is familiar with all aspects of the film and digital media industries.
Given the number of offered shoot locations versus the number of shoots in one year, the demand for these venues will be high. These factors make for a tight market and high prices.
- Outdoor scenes
South Pasadena is centered around Los Angeles, Pasadena, San Marino, and Alhambra. The offered photo shoot locations are commercial spaces and private homes with little to choose from outdoors.
- Cost of doing business
If the project budget has a housing line item, then know that these costs will exceed the national average by 235%. The costs associated with transportation, such as bus fares and gas, are 27% higher.
Famous Locations in South Pasadena
- The Raymond 1886
The Raymond Hotel was established in 1886 and hosted film stars on location in South Pasadena in the 1920s. The owner, Walter Raymond from Boston, lived in a cottage on the hotel’s property. The hotel was lost due to the depression, but Mr. Raymond continued to have guests at his cottage, which is now the location of The Raymond 1886. It remains the mantra of this establishment to continue the tradition of having friends and family over for meals.
- Norton Simon Museum
Norton Simon was an industrialist and an avid art collector. His collection is known as one of the greatest in watercolor and oils, tapestries, and artifacts from India and Asia. As a believer in “art without walls”, the Norton Simon Art Foundation arranged for the collections to be displayed by traveling exhibits. Fate and time lead to Mr. Simon’s leadership of the Pasadena Art Museum when it was severely cash-strapped and on the verge of closing. This museum became the walls of the Norton Simon collection now on permanent display.
- South Pasadena Farmers’ Market
The local Chamber of Commerce organized the farmers’ market in 2004 and continues to sponsor this mainstay event. Unlike other farmers’ markets, this one is held in the early evening hours every Thursday in the walkable business district. The businesses along the route remain open later on Thursdays to capture the market attendees. This market is the perfect venue for local farmers, artisans, and musicians to interact with the community.