About Deli Locations
Delis have become an increasingly popular location for productions of all types, from commercials to music videos, and more. They provide a distinct aesthetic, with an array of colors, smells, and sounds that blend together in a unique way. On top of this, the majority of delis are packed with character and personality due to their long-standing history as well as the local communities they serve.
Delis tend to feature an eclectic mix of interior design choices ranging from classic wooden booths to bright pastel wallpaper or graffiti art on the walls, providing endless possibilities for production needs. Additionally, many delis are outfitted with neon signs or other eye-catching pieces that can easily be incorporated into shots if desired by producers. Certain items like cigars or lottery tickets can also help create an additional atmosphere and provide interesting color palettes that could be used in production work.
The spaciousness of the deli allows the crew to move around freely while setting up equipment or props, and natural lighting in these locations makes them a great option for daytime filming. Additionally, those working on the set can easily grab snacks or drinks throughout the day since most delis are stocked with their products in abundance.
The Best Events for Deli Locations
- Food-Focused Photoshoot
Delis are great for shooting food photography projects because of the wide variety of products and equipment available. The vast selection of cold cuts, cheeses, salads, and other deli items allows photographers to create an assortment of images that provide a diverse range of styles and textures. They can take advantage of the deli's slicers and graters to create unique backdrops for photos or even create props from the food itself. Professional photographers know how to use bright and colorful displays to create vibrant images that look good on menus or product labels.
- Commercial Video Production
Deli locations serve as great backdrops for commercial video production projects due to their unique settings ideal for creative storytelling. Directors can incorporate all sorts of props from the deli into their videos such as pre-made sandwiches, cheese boards, meats, olives, etc., as well as showcase the overall atmosphere by using slow-motion shots of customers ordering food. The additional bonus for filming in a deli is that there’s no need to rent out extra equipment since everything else is already provided in the location itself.
- Cookbook Photoshoot
Cookbooks require vivid images to draw in readers, and the deli is the perfect place for a photoshoot. This type of photoshoot can be a great way to capture the deli's unique recipes and dishes. Photographers can take advantage of the vibrant colors, textures, and products present within the deli setting to create incredibly dynamic visuals that will surely inspire recipes. To make it even more interesting, a cooking demonstration or tasting session can be organized to involve customers in the photoshoot or just to sample the food from the deli.
- Music Videos
Due to its unique atmosphere and character a deli can be an unexpected yet fun setting for music videos. For up-and-coming artists, renting out a deli space can provide an intriguing backdrop for their music video while also giving them access to props like sandwich boards and napkin holders as part of their set decoration. Additionally, the sound of customers conversing and cooking in the background can provide an additional layer of authenticity to any given production.
What to Look for in Deli Locations
Depending on the nature of the project, an ideal deli would have an inviting layout that allows for shots from different angles. Make sure to check out the floor plan of the space and whether it has room to move around and accommodate any props or equipment that may be needed.
The lighting of any space can drastically affect how a scene appears on camera. If possible, check out the deli during daylight hours; natural sunlight will be more flattering than artificial light if you’re shooting with natural light. For added control, check if the deli provides its own lights and make sure they are compatible with your gear.
- Props and Extras
Does the deli provide any props or extras that can enhance your shoot? Many delis have their own selection of furniture items such as chairs and tables which can help bring your vision to life without having to carry additional props. Make sure to ask what type of furnishings are available and whether you’ll need special permission to move them around during shooting time.
- Background and Ambiance
The ambiance of a space is just as crucial as its look. Even subtle changes in soundscape and atmosphere can make all the difference when it comes time to roll cameras. Listen carefully for any background noise like air conditioners or construction work; you don’t want anything distracting appearing in your footage. Also, consider how easily recognizable the location may be; if privacy is important for your project, opt for a less distinctive spot rather than one with iconic qualities that could give away its whereabouts.
How to Make a Deli Event Better
- Space Layout Familiarity
Ensure your crew is familiar with the deli and its layout. If possible, take a tour of the deli before the shoot to get familiarized with it. That way, you'll know what to expect and be able to plan accordingly. This will help confirm that your production session goes smoothly.
- Time of Day
Depending on the size of the deli and its foot traffic, think about when would be best to shoot in order to avoid interruptions or overcrowding. You may want to consider early morning or late evening times when there are fewer people in the deli shop.
- Utilize the Space You Have
Think outside of just one specific area in a typical deli — don’t just stick to one spot. Use different areas, such as behind the counter where food is prepared, throughout the store shelves and displays, or near checkout counters for some variety in your shots.
- Incorporate Natural Lighting
Natural lighting can often provide an aesthetically pleasing atmosphere for production, so make sure you consider how much natural light is available in different parts of the store depending on the time of day and the location of windows within the shop.
- Have Multiple Props Ready
Small details like plates, cups, napkins, condiments, etc., all help bring life to a production in a deli by adding texture and diversity to the visuals captured on camera. Try to work with what is already present in the location instead of bringing in props from outside sources if possible.