In the modern world, social media influencers are playing an increasingly important role in the marketing space. Their in-depth knowledge and unimpeachable authority when it comes to a specific subject or market mean they can have a massive impact on consumers’ purchasing decisions.
And if you’re building your own personal brand as an influencer, you might be looking for the ideal space to showcase your skills. Whether you’re filming in the studio, recording podcasts or audio, giving product demonstrations, or maybe even meeting your fans, there’s a diverse range of influencer spaces out there that can help you reach your goals.
Here’s how to find the right venue for your needs.
The Best Influencer Venues
The best influencer venue for you may not be the right choice for the next person. It all depends on everything from your own image to the brands you’re representing, the type of products you’re working with, and even your budget. Here are a few popular influencer venue options to help you find that perfect space.
With high ceilings, timber or polished concrete floors, floor-to-ceiling windows, and exposed beams and brickwork, lofts are visually stunning spaces. They’re also the perfect setting for a wide range of influencer events, like exclusive giveaways, promotional parties, and product launches.
Searching for an influencer space that offers a sense of prestige and exclusivity? Look no further than rooftop patios, bars, and courtyards, which offer the perfect privacy and seclusion for a wide variety of high-end brands.
- Patios and Courtyards
Just like rooftops, outdoor spaces also make great influencer venues. The best patios and courtyards can be easily transformed into chic event spaces, making them the ideal setting for brand-sponsored influencer events.
- Bars and Speakeasies
From underground speakeasies to airy and spacious beer halls, bars come in all shapes and sizes. So no matter which products you’re spruiking, the brand you’re sampling, or the target market you’re trying to attract, chances are there is a bar out there that’s the perfect backdrop for an influencer event.
- Studio Spaces
Filming fresh, new content for your subscribers? Find a professional production studio with all the camera, audio, and lighting gear you need for an impressive finished product. This 2,000-square-foot production studio has more than 10 home sets to help you find the perfect look.
What to Look for in Influencer Spaces
The right space for your project is one that helps you stand out from the crowd. It needs to be easily accessible, match your brand perfectly, and have all the essential facilities you need to make an impact. Here are the most important factors to consider when comparing influencer venues.
A convenient and highly visible location is a must for any influencer. If you can find a space that’s not only easily accessible but also situated in an area frequented by as many members of your target market as possible, you’ll go a long way towards a successful marketing or brand-boosting event.
- Look and Feel
The space you choose needs to match the style or theme of your campaign. A cosmetics company, for example, may have a very different brand identity to a sportswear manufacturer, so it’s important to find a space that matches the brand you’re representing. Remember to not just consider the aesthetics of the influencer venue, but the ambiance it will create for you and your guests.
- Size and Layout
Size is a critical factor when choosing a venue for any event. Too small and it can feel cramped and uncomfortable, too big and it lacks atmosphere and has no real FOMO factor. The layout also has a big impact on the flow and feel of an event, so make sure you have a clear picture of what you need from a space before you start comparing your options.
- Essential Inclusions
Now is a good time to think about all the must-haves you need in an influencer venue. Some of the questions to consider include whether it has the technical gear you need, wireless internet, restrooms, and parking available. Also, you may want to know if there are catering facilities on-site. Requirements can vary greatly from one campaign to the next, so put together a checklist of all your essentials before you start shopping for a venue.
Don’t forget to set a budget — and commit to sticking to it. That way you’ll be setting yourself up for better financial success down the line.
Need some ideas to help take your influencer game to the next level? Here are some unique and interesting plans to get you started.
- Exclusive Rooftop Soiree
A private and exclusive space, cocktails and canapes, and spectacular city views everywhere you look — there are lots of good reasons why rooftops excel as influencer event spaces. With amazing views of the Manhattan skyline, this NYC rooftop space offers something truly special.
- Glamorous Garden Party
If chic sophistication is the end goal, a glamorous garden party will give you exactly what you want. Whether you're a brand building relationships with influencers or an influencer connecting with your audience, a garden party is the ideal setting.
- Light and Lovely Loft
Lofts tick a lot of boxes for a lot of different people. Their bright and airy ambiance and interesting architectural features make them versatile event spaces for cocktail receptions and the like, while some lofts also double as production studios where you can record videos and podcasts.
- Taking to the Stage: Theaters and Concert Venues
Hosting a class or workshop so you can showcase a particular brand or product? From black box theaters to larger playhouses and even live music venues, there’s a diverse range of influencer spaces where you can put on a show for your adoring fans.