Chicago is a metropolitan area that means business, and it's even lent it one of its nicknames - The City That Works. The late Richard J. Daley is credited for coining the term during his tenure as mayor when he frequently referred to the Second City as a blue-collar and hard-working city.
Speaking of being the "Second City," the Windy City was rebuilt from scratch following the 1872 Great Chicago Fire. It could also refer to the fact that Chi-town is the nation's second-largest metropolitan area. The slew of nicknames alone tells you that Chicago is the Heart of America, which is a term bestowed upon it because the city boasts of having one of the nation's largest transit systems and it was once positioned near the center of the country.
If The 312 sounds like your kind of city, then you should think about booking a storefront location in Chicago for your pop-up, launch event, or start-up.
Storefront Location Options in Chicago
If you are exploring the different storefront locations in Chicago it implies that you are planning a pop-up, launch event, photoshoot, or even venturing into the retail market. In either case, a lot of planning is involved and the local experts can help you out.
Location is key regardless of the reason why you need a storefront space. It could be you want to set up a seasonal pop-up to boost sales, explore a new location, or test-drive your products or services. It's not only enough to go for a location where there's enough foot traffic, you also want to go where your target market frequents.
- Furniture Rentals
The goal is to transform your chosen storefront location in Chicago from a vacant space into a hotspot. The furniture rental stores in Chicago have selections of furniture and furnishings to get you started.
- Event Rentals
You want everyone walking into your storefront space to have the right experience. Crafting an experience leaves people with a lasting feeling which further strengthens your brand. Get interactive event rentals like holograms, for instance, to help in this regard.
In the case of seasonal pop-up stores, you want to entice people to visit and purchase your products/services. Host an influencer event to drum up digital traffic or simply have food/drinks available for those who stop by your store.
During your time renting a storefront location in Chicago, use the opportunity to take marketing photos of your products and services. Work with a professional photographer, and also create Instagrammable moments that encourage shoppers to snap and post photos about your storefront.
Storefront Location Companies in Chicago
You'll need all the help you can get to set up a successful storefront in Chicago. Fortunately, you don't have to walk the road alone because the local experts are a phone call away. From digital marketers to prop rental stores and catering companies; several businesses can help you get your storefront going.
- 108 Agency
108 Agency provides digital marketing services geared towards according to your brand the needed visibility. Their services include data analysis, paid social media advertising, copywriting, and conversion.
- Chicago Props
Chicago Props is your go-to rental solution for backdrops, rugs, furniture, lighting, and more. Their thematic rentals cater to event directors, art directors, photographers, stylists, and filmmakers.
- Brook Furniture Rental
Brook Furniture Rental strives to get you up and running within no time. Their rental services extend to offices and homes. They are also well-equipped to outfit any home or office size with everything from desks, cubicles, beds, stylish sofas, to filing cabinets.
Pros and Cons of Storefront Locations in Chicago
The city’s conducive business environment makes it an ideal place to sell your merchandise. While searching for a storefront location in Chicago, you will soon realize that the windy city has its good and negative sides.
- It’s easy to move around
Chicago is home to one of the USA’s most significant transportation systems offering adequate rail and bus options. It makes your storefront location in Chicago easy to access for most people.
- Exciting traditions
Chicago is well known for its fun traditions like St. Patrick Day. It is an event that attracts more than 400,000 individuals, and you may be lucky to get clients from this massive crowd.
- A robust and diversified economy
Chicago has one of the largest economies, surpassed only by New York and Los Angeles. With a GMP (gross metropolitan product) of $770 billion, you can trust that residents have enough resources to make your Chicago storefront location a success.
- World-class architecture
The windy city dots aesthetically beautiful buildings in all corners. It gives you plenty of great options to choose a Chicago storefront location that suits your needs.
- Delicious food options
Chicago takes pride in its food offerings. With various premium food markets, restaurants, and bars, you will never miss something that tickles your taste buds.
The windy city is notorious for its crime rates. Luckily, not all areas are unsafe, giving you plenty of options for a secure storefront location in Chicago.
- Cold and long winters
Winter in Chicago can be freezing, with blizzards and snowstorms causing snow pileups. Keep this into consideration if you will be doing business during this season.
Traffic can quickly become a part of your everyday routine in the windy city. Thankfully, the public transport system in the city is reliable and efficient, offering a great alternative to access your storefront location in Chicago.
- High taxes
Chicago charges some of the highest taxes in the United States. Put this into consideration when looking for an affordable Chicago storefront location
- Neighborhoods define you
Every well-defined neighborhood in Chicago offers its personalities and cultures. Be sure to choose a side that represents your business well.
Famous Locations in Chicago
- Art Institute of Chicago
Located in Grant Park, the Art Institute of Chicago is renowned for its curatorial efforts. The ancient museum is one of the largest across the globe. Every year, millions of people visit the museum to view its permanent collection of hundreds of thousands of artworks, including iconic works from famous artists like George Seurat, Pablo Picasso, and Grant Wood.
- Willis Tower Skydeck
This Skydeck is the perfect spot to enjoy majestic views of Chicago and more than four states on a clear day. Willis Tower Skydeck, one of the world’s tallest office blocks, opened in 1974 after three years to build.
- Buckingham Fountain
A fascinating water show awaits you at the Buckingham Fountain. Four seahorses surround the fountain adding to its impeccable beauty. The fountain bursts to life from 8 am to 11 pm, shooting thousands of gallons of water through almost two hundred nozzles to create an impressive display.