About Chicago
Known around the world as the Windy City, Chicago is one of the largest cities in the US. Benefitting from gorgeous views across Lake Michigan, Chicago is great for those adventurers who are looking for a city getaway with an outdoorsy twist. With boat tours and watersport equipment to hire all around the lake, it is a perfect spot to enjoy an adventure.
Chicago is also an architecture lover’s dream. From the iconic Willis Tower, formerly the tallest building in the world, to the neo-Gothic Tribune Tower, there are plenty of different styles of buildings and monuments that make looking up the best-kept secret on the Chicago tourist trail.
Since you are considering the Windy City as a spot for your event, it is good to get familiar with the specifics. Choosing a Chicago product launch venue can be easy if you know what you need.
Product Launch Venue Options
When you are trying to find a great product launch venue in Chicago, there are a few things to consider. Allow yourself time to learn all you can about the city and let the local experts help you get everything done.
- Lighting
If no one can see your product, how are they going to know how great it is and want to buy it? Whether you need a full lighting rig, a couple of spotlights, or just some interesting backlighting, it’s all worth considering.
- Technology
Realistically, most product launches nowadays have some element of technology attached to them, especially at launch events. Make sure you have speakers, chargers, outlets, video if you need it, and anything else to make it more interactive.
- Catering
The quickest and easiest way to make anyone interested in what you’re doing or saying is to feed them and keep them swimming in coffee. Whether it’s a few circulating canapes, a buffet, or something more formal to keep your guests sated, there’s a lot to think about.
Product Launch Companies in Chicago
Setting up a Chicago product launch venue can be stressful, why not let the pros help? After all, they have more experience with this sort of thing. The city has numerous companies to give you a hand.
- Blue Plate Catering
If you are looking for a caterer that has been tried and tested over the years and is still consistently coming out on top, then look no further than Blue Plate Catering. With over 35 years in the business, providing Chicagoans with delicious food, you know you’re in good hands.
- AV Chicago
Whatever you need when it comes to audiovisual displays and equipment, the guys at AV Chicago have got you covered. With experience doing everything from small equipment hire to full-scale events and experiences, there are so many options to choose from.
- Tablescapes Event Rentals
No one likes a corporate-looking event space, especially for a product launch where you are supposed to be creating an experience for your guests. Tablescapes Event Rentals can help you transform your space with their curated items and a revolving door of guest designers.
Pros and Cons of Product Launches Chicago
Even though Chicago is a pretty great city, it is important to look at both the pros and cons. After all, even the best cities have their disadvantages. Make sure you know what they are before securing your Chicago product launch venue.
Advantages
- Culture
Chicago is a city with a lot of history and culture, probably most easily demonstrated by the many museums, galleries, and wonderful architecture that can be found all across the city.
- Beaches
It may sound odd with Chicago being a landlocked city, but they do have beaches and coastlines. Because of the sheer size of Lake Michigan, there is a really quite large beachy coastline that locals and tourists alike can enjoy.
- Food
That’s right, Chicago has a reputation for delicious food and it’s not just all about deep-dish pizza - although those pies are delicious! Chicago is a pretty diverse city, and it shines through in the choice of cuisine available.
- Transport
In terms of public transport, Chicago is actually not bad for a city of its size and the weather it has to contend with. Although plenty of people still drive around Chicago, public transport is a viable, reliable option.
Disadvantages
- Weather
If you are thinking of going to Chicago in winter, have a quick look online at what that actually looks like before you schedule. Chicago winters are brutal and can be very dangerous for the uninitiated.
- Crime
When you’re the historic stomping ground of gangsters like Al Capone, you know that there’s a pretty prevalent criminal past. Despite modern Chicago being a far cry from those days, there is still a pretty high crime rate in some areas which is worth considering.
- Traffic
Although the public transport network in Chicago is perfectly acceptable, most locals still rely on their own cars to get around the city - especially if they’re coming in from the suburbs. This accumulates in a lot of traffic around rush hour.
- Poverty
Unfortunately, Chicago has a poverty rate that is much higher than the national average. This disproportionately affects minorities and people of color and rises to as much as 60% in certain neighborhoods.
Famous Locations in Chicago
- Navy Pier
If you are looking for some classic shoreline fun to be had then head down to Navy Pier. It’s got some tasty restaurants, shopping, some funfair-style rides, and more, making it a great spot for the whole family. You can get a fantastic view of the city from atop the Ferris wheel too!
- Willis Tower SkyDeck
Formerly known as the Sears Tower, the Willis Tower was once the tallest building in the world. If heights don’t bother you, take the elevator up to the tower’s SkyDeck and take in the panoramic views of the city. You can even get out on The Ledge where you can see the city below your feet.
- Wrigley Field
Baseball fans will love this attraction. If you love America’s favorite pastime, then this is surely going to be on your Chicago wish list. Wrigley Field is the second-oldest ballpark in America and home to the Cubs, so why not check out a game or take a guided tour?
