Dallas is a notable city for a few reasons! For starters, it's the ninth-largest city in the United States by population. The Dallas-Fort Worth metroplex is also the largest landlocked metropolitan area in the country. And if that weren't enough, Dallas is home to the third busiest airport in the world by aircraft traffic.
So, what keeps all of these people busy? Well, many of them are employed in the production and content creation industry. In fact, Dallas has been nicknamed "Silicon Prairie" because of its thriving tech scene. And it's not just computers and code - a lot of products are launched in Dallas each year.
Some companies choose Dallas as their launch city because of its central location and others because of its strong economy. Did you know that almost 70% of Fortune 500 companies have operations in Dallas? That's pretty impressive!
Product Launch Options in Dallas
- Production Company
A production company can help with all aspects of a product launch, from planning to execution. They can provide the necessary equipment and crew, as well as guidance on what needs to be done to make the launch a success.
- Photography and Videography
Professional photographers and videographers can capture your product launch for promotional or marketing purposes. They can also provide services for live streaming if desired. This can also be helpful in promoting the launch online and/or through social media.
- Security Services
Security services can help ensure the safety of attendees, as well as protect the product and any other property that is present at the launch. They can also help to control crowds and manage traffic flow, if necessary.
Product Launch Vendors in Dallas
- Onstage Systems
Onstage Systems strives to make every event a success by providing turn-key solutions for its clients. With over 40 years of experience, this company is dedicated to putting on amazing shows. Onstage Systems offers a wide range of services, from audio-visual rentals to concept development to event production. No matter what your vision is for your event, its team can make it happen. They are dedicated to providing unparalleled customer service and delivering exceptional results. When you work with Onstage Systems, you can be confident that your event will be flawlessly executed and will exceed all of your expectations.
- Perimeter Security Services
Perimeter Security Services is a Dallas-based private security company that specializes in providing armed and unarmed security guards for both commercial and public sector customers across Texas. Founded in 2015, Perimeter Security Services is certified MBD, SBE, and SDB, and remains focused on providing highly-trained security guards that establish safety zones for its clients. Its security guards are trained, experienced, and licensed by the Texas Department of Public Safety. Perimeter Security Services customizes each customer's security plan and offer a complementary security analysis.
- MVMNT | Audio, Video, Lighting, Photography for Events & Film
At MVMNT, they believe that events should be experiences. This company offers a comprehensive range of services to help you with every aspect of your event, from audio and video to lighting and photography. With more than a decade of experience in event planning and management, Ilijah Mora is the President and Founder of MVMNT. While developing his business, he has had the opportunity to curate great processes and put together an excellent team. No matter what the event — be it a conference, corporate meeting, music festival, fundraiser, political rally, or private party — MVMNT is dedicated to providing top-notch service.
Pros and Cons of Product Launches in Dallas
Organizing a product launch in Dallas is an exciting and potentially lucrative opportunity for any business. But with any big decision, there are pros and cons to consider before you make your final choice. Here are several advantages and disadvantages of choosing Dallas as the location for your upcoming product launch.
- Dallas is one of the top five largest cities in the United States, meaning there are plenty of people who could be interested in your product launch.
- The cost of living in Dallas is relatively affordable compared to other major cities, making it easier on the budget when planning an event like this.
- The city offers easy access to all modes of transportation, allowing you to conveniently get around town with ease during the event.
- The surrounding area provides diverse entertainment options for attendees to enjoy when they’re not focused on the product launch itself.
- With its thriving economy and diverse population, Dallas is home to many talented professionals who could lend valuable insight during your product launch planning process.
- Depending on when the event takes place, it may be difficult to find available venues that suit all your needs without having to pay premium prices or make too many compromises.
- Traffic in certain parts of town can be hectic at times which makes getting around a challenge if you aren’t familiar with the city already.
- With so much happening in town on most days, it may be hard for attendees to stay focused when there’s so much else going on around them (business meetings, family events, etc).
- Depending on where you choose to host the event parking could become an issue if there isn’t enough nearby or if rates are expensive.
Tips on How to Organize Product Launches in Dallas
Organizing a successful product launch in Dallas requires a well-thought-out plan of action. Here are some tips to help make sure your event is a success.
- Research the market: Before organizing any product launch, thoroughly research the local market in Dallas. Determine what kind of audience you’re trying to reach and how best to do it. Consider factors such as age demographics, income levels, location preferences, and more.
- Utilize local resources: Leverage local resources when planning your product launch. Use local press outlets such as radio stations, newspapers, and online publications to help spread the word about your event. Also, look into taking advantage of popular tourist attractions or hosting events in special areas around town.
- Create compelling content: Prepare engaging presentations and informational materials that draw people in and highlight why they should be interested in your product or service. Ensure that all content is up-to-date and relevant to the current market trends.
- Promote through multiple channels: Select effective marketing channels such as posters, emails, social media posts, or even outdoor advertisements to promote your event around town. Also, enlist influential figures within the industry or related organizations to help get the word out about your product launch.
- Set up a customer feedback system: Establish a customer feedback system where customers can review their experience with your product or service after attending your launch event. Use this information to continually improve and fine-tune future launches for greater success each time around.
- Hire knowledgeable professionals: It’s important to hire experienced professionals who are familiar with managing events like yours in order for it to all runs smoothly from start to finish. Make sure everyone involved is knowledgeable about both the product and its associated services so they can answer questions from attendees accurately and efficiently if necessary.
Famous Locations in Dallas
- Perot Museum of Nature and Science
The Perot Museum of Nature and Science is one of those jaw-dropping places that you can't believe exists until you see it. Thom Mayne, a world-renowned architect, designed the museum to break away from traditional forms. With 11 permanent exhibits spread over five floors, the Perot Museum has something for everyone. A must-see while inside is the glass-enclosed continuous-flow escalator. Kids will love the Moody Family Children's Museum, while bird enthusiasts will appreciate Rose Hall of Birds. There is so much to see and do at the Perot Museum that you'll need to set aside plenty of time to explore it all.
- Kiest Park
Kiest Park is one of the oldest and busiest parks in Dallas, and it's easy to see why. The park offers something for everyone, whether you're looking to get active with a hike or bike ride, hit some balls at the tennis courts or baseball complex, or just relax at the playground or recreation center. And if you're a fan of Stevie Ray Vaughan or Jimmie Vaughan, you can even pay homage to the Oak Cliff natives at the park's sculpture honoring the brothers. No matter what your interests are, Kiest Park is sure to have something that will make your day.
- The Katy Trail
The Katy Trail is one of the city’s most popular places to get outside and soak up the great outdoors. The trail was constructed using an old railroad, stretching from SMU to the American Airlines Center. It's a scenic route that goes through parks and some of Dallas' more well-known neighborhoods. To access the trail from the north end, there’s a parking lot near Knox Street; on the southern end, you can park at Reverchon Park. The trail is open daily from 5 a.m. to 10 p.m., making it a great place to go for a walk, run, or bike ride any time of day. There are also several restaurants and bars along the trail, so you can stop for a bite or a drink after your workout. Whether you’re looking to get some fresh air or explore Dallas’s history, the Katy Trail is sure to please.