About Atlanta
What better place to visit than Atlanta, Georgia? You have the World of Coca-Cola, immersive natural science museums, and a plethora of businesses with product launches throughout the year. As a major entertainment and business hub, it isn’t a secret that the ATL is a well-loved place by locals and tourists alike.
The weather in Atlanta is also a big plus for those who like to get outdoors. Even winter stays warm in this southern city. Whether you’re into music and the arts or you’re more interested in the corporate culture, Atlanta allows you to dive headfirst into any facet of the human experience.
With all of these advantages and plenty of spaces, Choosing Atlanta for your product launch venue can be a very good idea.
Product Launch Options in Atlanta
Launching a new product in a big city like Atlanta is sure to bring success. As a major hub for business and entertainment, there are plenty of Atlanta product launch venues that fit a variety of needs. However, securing the venue is only the first step. Now you need to make sure all supplemental equipment and services are put into place.
- Furniture and Equipment Rentals
Depending on the way you want to set up your launch, you’ll need a variety of different furniture and equipment pieces. Tables to display the product being launched or audiovisual devices to display a new virtual product are perhaps the most important. Beyond that, you may need audiovisual equipment to talk more about your product and chairs and tables for guests to sit throughout the event.
- Public Relations Services
In the months and weeks leading up to your event, you may need to hire external public relations services if you don’t have a PR team of your own. There are various PR firms around Atlanta that provide launch services. It’s best to have a professional handle all your PR as they know the best ways to reach the most people.
- Catering
If you want to keep people interested and engaged at your event, feed them. Complimentary desserts and hors d’oeuvres are the best routes to take with an event like a product launch. This way, they can continue standing and walking around while also keeping from getting too hungry.
Product Launch Companies in Atlanta
Ensuring the success of your product launch depends largely on the services you hire to help you. Luckily, Atlanta is home to a number of reputable event services to compliment your product launch from sound equipment to PR services. Having your product launch venue in Atlanta can be a great success.
- Clear Sound Atlanta
Clear Sound Atlanta offers full audiovisual services, including lighting, sound, web broadcasting, projects, screens, and all installation services. Depending on the size of your event, you have several different rental packages to choose from. These packages are guaranteed to have everything you need in terms of electrical equipment.
- Liz Lapidus PR
Liz Lapidus PR is a boutique firm that specializes in PR for non-profits and thought leaders. They will help you with brand and product launches and place major importance on telling a story through their PR work. When working with them, you’ll get a personalized PR strategy to ensure the success of your product launch and brand at large.
- Carlyle’s Catering
Carlyle’s is one of the oldest running catering businesses in Atlanta. Since 1976, they’ve provided high-quality catering to the ATL and are a happily family-owned business. Their clients range from high-profile businesses to boutique firms, and they offer several different catering options to accommodate any event.
Pros and Cons of Product Launches in Atlanta
It’s no secret that Atlanta is a great place to launch a new product. However, listing off the disadvantages to hosting a launch is equally as important. It is a good idea to learn all the ups and downs before finalizing any plans for your Atlanta product launch venue.
Advantages
- Business/entertainment hub
As a business and entertainment hub, Atlanta is a great place to launch a new product. You’re already among a booming economy what with being a major film location and center for music. Launching a new product in a big city like this is far more likely to be successful than if done in a more rural area.
- The city population is diverse
Atlanta is also a diverse city as it’s filled with a variety of ethnicities. With a diverse population comes a diverse culture and a diverse culture means you’re likely to attract a wide variety of people. You’ll also gain insight into how your product hits a target audience based on demographics too.
- Press coverage
The ATL is also home to CNN, one of the major news networks. Not only that but being a major metropolitan city also means there are plenty of news networks within the vicinity. This makes getting press coverage far easier than it would be in a less populated area.
Disadvantages
- Traffic
Traffic in Atlanta will always be an issue. As a major metropolitan city with a plethora of businesses and corporations within the city limits, getting from place to place can take a long time. When holding a product launch, attendees may have trouble getting there at a reasonable time on top of trying to find somewhere to park.
- Competition
While being a major city for business and entertainment is certainly a plus in terms of attracting people and other backers, it can also prove cumbersome. If there are multiple events going on at the same time as your product launch, you may lose potential customers or event guests to other events.
- Crowd control
For larger gatherings, crowd control can become an issue. If too many people are crowded into one space, guests can become irritable and sometimes even volatile. To help with this you’ll likely need to pay close attention to event capacity and hire extra security to keep your event safe and flowing.
Famous Places in Atlanta
- Piedmont Park
While Atlanta is certainly a busy city with a huge population, you aren’t deprived of green space. Piedmont Park is the perfect place to escape the hustle and bustle of downtown ATL and relax amongst the greenery. There are also a variety of events held at the park throughout the year and a full calendar can be found on their website.
- Fernbank Museum
We’ve got great news for all the nature and science lovers out there! The Fernbank Museum of Natural History is the perfect place to learn about the wildlife of the past and explore outdoor exhibits in the process. The museum also has a really cool 3D theatre to provide a more immersive learning experience.
- Fox Theatre
This historic theatre is the place to go for anyone who loves music and the arts. The theatre hosts classic musicals and plays like The Nutcracker and modern concerts from a variety of audiences. Whether you’re into hip hop or you prefer ballet, there’s something here for you.
