About Atlanta
Atlanta, Georgia is the capital city of the southern state. Featuring a rich culture and dozens of historical and modern attractions, Atlanta brings in over 30 million visitors per year. The city has a moderate climate with four distinct seasons, unlike some other southern settings. Atlanta’s landscape is varied, located at the base of a mountain range with many lakes and parks as well as a cityscape.
Because of its great diversity, abundant attractions, and large population size, Atlanta is a popular place to host events, including “pop-up” shops. Many businesses look to the cultural and commercial center that is Atlanta to promote their product or company through pop-up events.
- Interesting Fact:
Atlanta is home to the busiest airport in the entire world.
Pop Up Options in Atlanta
A lot of details must come together for a pop-up to run smoothly. Luckily, you have options when it comes to planning every aspect of your Atlanta pop up event. Atlanta has many vendors and services available to you to plan the perfect pop-up.
- Catering:
Want some food and drink to fuel your pop-up’s energy? Enlist a local catering or food service company in Atlanta to provide delicious fare for guests and staff alike. You can hire champagne services, buffet developers, or gourmet chefs; whatever suits your pop-up, Atlanta can cook it.
- Decor:
A pop-up wouldn’t be complete without appropriate decor, and Atlanta has no shortage of decorating professionals ready to embellish your pop-up venue to the fullest. From art on the portable walls, table centerpieces for staff, or rugs to cover the concrete, Atlanta’s decorators can do it all.
- Transportation:
The busiest international airport in the world is located in Atlanta, making your pop-up spot easy to access from anywhere around the globe. The city also features dynamic public transit systems perfect for getting attendees to your pop-up venue and around Atlanta.
- Equipment rental:
It’s likely that you’ll need certain equipment to ensure that every base of your pop-up shop is covered. Projection systems, audio-visual equipment, tables and chairs; it’s all vital to your pop-up’s success. You can partner with a local Atlanta equipment rental company to optimize your shop with the latest technology and infrastructure you need.
- Influencer recruitment:
Social media influencing is an up-and-coming industry of sorts that you can utilize to promote your pop-up shop. Have a staffing business reach out to Atlanta influencers to post about attending your shop on their social media. If all goes well, you’ll multiply customer numbers at your pop-up shop exponentially.
- Staffing:
A pop-up shop needs excellent staff to run the day. A staffing agency can find the perfect candidates to support your pop-up’s logistical operations. From cashiers, to cocktail waiters, to marketers, trust Atlanta’s staffing experts to find just the right people for your pop-up.
Event Planning Companies in Atlanta
Atlanta features many event planning companies ready to help with the pop-up planning process. From large to small, style to style, you can trust Atlanta to ensure your pop-up’s success.
- OneTouch Events:
This dynamic event planning company specializes in corporate events including product launches and pop-up shops. They were featured on BizBash’s Top 500 Most Influential Event Professionals list in 2020.
- Legendary Events:
With over seven years in business and an array of famous clients like Tyler Perry and GLAAD, this event planner has been featured in Special Events Magazine and other prominent publications.
- Corporate Events Unlimited:
With over 40 years of experience planning and producing Atlanta-based events, this full-service event agency means business. They own their own equipment and specialize in all types of corporate events, including pop ups.
Pros and Cons of Pop Ups in Atlanta
Atlanta is a richly historic and unique city filled with attractions and fun. There are many advantages to hosting pop-up shops there. However, there are also drawbacks to holding events in Atlanta.
Advantages
- Weather:
The moderate climate of Atlanta means pleasant weather for most of the year.
- Population:
There are plenty of people in Atlanta, which leads to great foot traffic for your pop-up shop.
- Location:
Atlanta’s capital status and international airport gives way to easy access for people to reach the city and attend your pop-up shop.
- Culture:
The city’s history and vibrant culture give your pop-up shop a unique flair just by being located in Atlanta.
- Attractions:
There is much to do in Atlanta after your pop-up event is over.
Disadvantages
- Summer heat:
Though the weather is usually nice, Atlanta can get hot in the summertime.
- Popularity:
Atlanta is a highly popular place to book events, potentially making it difficult to find a time to hold your pop-up shop.
- Traffic:
There is traffic in Atlanta, as with any large city.
- Cost:
Because Atlanta is so popular to book events, expenses in the city can be high.
- Crime:
Atlanta has crime, especially in inner city areas. Keep this in mind when deciding where within the city to book.
Famous Pop Up Locations in Atlanta
Atlanta is home to many famous locations to visit while in town for your pop-up event. You can travel to these places to explore the city, take pre-event photos, or draw inspiration for your pop-up.
- Georgia Aquarium:
The world’s largest aquarium is located in Atlanta and features large and rare aquatic animals like whale sharks and albino alligators. You can even dive or snorkel in the tanks of this massive ocean-esque place.
- The Fox Theatre:
Originally a 1920’s mosque but later converted into a theatre, this landmark location is a great place to set up your pop-up or take pre-event photos of the place. For a vintage vibe at your pop-up, book at a 1920’s Atlanta bungalow.
- Stone Mountain Park:
Just outside of Atlanta lies an expansive park with a sculpted representation of three Confederate leaders carved into the stone. You can climb up the massive rocks by foot or take a cable car for views of the countryside from a bird’s-eye perspective.
