Founded by Puritans in 1630, Boston is one of the oldest cities in America and has a rich history to go along with it. As the central hub of Massachusetts, Boston is an intellectual and scientific hotspot with many colleges and universities as well as a thriving business industry.
Temperatures can drop off cold in the fall and winter months, but Boston is relatively dry and comfortable during the spring and summer, making it ideal for exploring. With a large population, Boston is a prime location to try and set up a pop-up shop of some kind as there’s plenty of potential for foot traffic.
Pop Up Options in Boston
Putting together any kind of Boston pop up space can be fun and exciting, but it also comes with a fair amount of things to consider when putting it together. Finding a pop up location is not as simple as picking out other types of venues so you’ll probably want to plan ahead and possibly get some help if you can.
- Marketing Experts
For a pop-up shop, you have to figure out a lot of little details. The first thing to think about is how much traffic the location you choose will get. The key point to any kind of Boston pop up space is that it’s there for a short time and you want as many people as possible to stop by. A little bit of research by a marketing expert can help figure out how much foot traffic a potential pop up space has. They can also help you get the right kind of advertising in the right places.
Whether you’re just setting up a small stall or using a full retail space as your pop up location, you have to make sure that the space is right for whatever you need it for. A pop up venue can come in all shapes and sizes depending on location and budget. Call on a designer to maximize the potential of your Boston pop up space.
- Equipment Suppliers
Whatever you’re selling or trying to do with your pop up space, you want to make sure everything is laid out in the right way. For example, if you are selling clothes, then you need to have them displayed, possibly even using mannequins. If you’re showing art though, you’ll want plenty of wall and floor space to display it. Along with these requirements comes lighting and shelving. Look for an equipment supplier that has everything you need from display stands to lights.
Pop Up Space Companies in Boston
You will need assistance with setting up your pop up space. Choose local professionals to make it work.
- Audio and Lighting Unlimited
If you’re displaying products, then you want to show everything in its best light, literally in this case. Sometimes pop up spaces will have little in terms of practical equipment so you’ll need to find a lighting equipment rental company to help with that situation. Audio and Lighting Unlimited has all your sound and lighting equipment needs covered in one place. From speakers and sound systems to spotlights or intimate lighting, if you need something specific, they’ve got you covered.
- Rachel Reider Interiors
You might not think about it, but an interior designer can be a huge help in turning what was once a sandwich shop into the perfect pop up space for whatever you’re selling or offering. Even though most pop up shops are temporary, having someone to help set up the layout and design the space can help you draw in more traffic and sell more products. Rachel Reider Interiors is a company that specializes in all types of interior design so that you’re sure to get a unique look no matter what type of pop up area you’re dealing with.
- BoConcept Newbury St.
The last thing you need once you have lighting and a design plan is the furniture and accompaniments to suit the space. Whether you need dressing tables and chairs, seating, or other items, finding the right place to acquire all the items to make the space complete is important. BoConcept Newbury St. is a modern furniture supplier that can help with everything from home furnishing to office spaces, outdoor spaces, and more. No matter what your design concept is, they’ll have something to suit your needs.
Pros and Cons of Pop Ups in Boston
Boston may be a historic city with plenty of culture, but like any hectic town, there are plenty of things to be concerned about as well.
- Lots of education
If you’re looking to draw in the college crowd to your pop up, then Boston is the perfect place to do it. With plenty of higher education opportunities there, you’ll surely find a location with plenty of college students nearby.
- Extremely walkable
This is excellent for pop ups since the majority of traffic is local foot traffic from passersby. Since most of the traffic in Boston will likely be foot traffic, you should have no trouble finding an audience for whatever you’re selling.
- Lots of multicultural influences
No matter what you’re selling or the service you’re offering, chances are there’s a market for it in Boston. With influences from most of Europe and other countries around the globe, you’ll find the right crowd for your products as long as you do a little research.
- High cost of living
If you’re looking to rent a pop up space, then you can expect to pay a bit more in Boston. This may be a deterrent to some and may make finding the right venue a bit more difficult depending on the location.
- Navigation is difficult
While the city is mostly walkable, it can still be a confusing place to live. This means you’ll want to find a pop up venue that is centrally located in order to make sure people are able to find you easily.
- Hard to secure a rental
Even in the commercial market, there is fierce competition. This means that you can expect to have to work for any pop up location that you find. Consider getting help from a real estate agent before searching for yourself.
Famous Locations in Boston
- The Freedom Trail Boston
If you’re interested in some of the history in Boston, then The Freedom Trail is the perfect trip around Boston to see many of them all at once. This 2.5-mile trail goes to several of the historic sites around Boston and offers a comprehensive view of all the history the city has to offer. When you’re done walking through history, why not look into booking one of the amazing pop spaces, like an old retail storefront or corner location in the heart of Boston?
- Boston Common and Public Garden
If you’re looking for a slice of true American history, then look no further than the Boston Common and Public Garden. Originally created as a green space in 1837 the current public garden is now the oldest in the country and boasts lush green spaces, lakeside views, and a Victorian feel.
- Faneuil Hall
If you want to see one of the most famous marketplaces in the country and the literal staging ground for the American Revolution, then you need to visit Faneuil Hall. Now a thriving marketplace with shops, eateries and other places of interest, it was originally the place where the patriots met to strategize the night before the American Revolution.