Ultimate Guide to Denver Pop Up Spaces
Denver often flies under the radar. When shopping comes to mind, people are more likely to think of cities like Los Angeles, New York, Chicago, and even Las Vegas. But, with all it has going for it, hosting a pop up event here might help you reach a new, untapped market.
A thriving downtown area, huge stadiums, and events like the Cherry Creek Arts Festival draw tourists and the local population loves to shop. This is obvious when you look into Denver's shopping scene full of everything from large conventional malls to vintage stores to Western wear hotspots.
But, if you've decided that Denver is the place to launch your product or increase brand awareness through a pop up, you'll need a venue. With Giggster, rental rates are much more affordable than those "famous" cities, and the selection is wide. From brewing companies and warehouses to studios and rooftop lounges, it's easy for your vision to take shape.
Book one of the Giggster pop up spaces in Denver, and you'll be well on your way to a memorable and lucrative event that's sure to pique people's interest.
Why Choose Giggster for a Pop Up Space in Denver?
With Denver pop ups, location is a big part of the magic. You want easy access (public transportation or parking), the right vibe, and an eye-catching storefront that will entice passersby. At Giggster, we curate a complete list of the top spaces in the city, including spots in downtown Denver all the way to the outskirts.
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Plan a memorable event for a food-related product or service in one of Denver's fabulous restaurants. Opt for ones with outside space, lots of natural light, or decor like alpine chic, Bohemian, or winery.
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Watch your business grow when you hold an unconventional pop up at a fitness studio with all the equipment or a music studio complete with a stage for live music and all the features you need, like AV gear, lights, and a fog machine.
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Need a ton of space to demo items or display your product line? Book a spacious warehouse or main hall with concrete floors and industrial vibes or an entire home with a full kitchen to run cooking demonstrations or serve food.
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When you want more of a retail focus, choose a funky space with floor-to-ceiling windows, walls lined with colorful artwork, and the opportunity for more foot traffic.
Transform Your Pop Up in Denver Starting at Just $25 USD/hour
Exceptional Variety & Quality: With so many curated options, 140 in fact, the Giggster app's selection ensures that there's a fantastic spot for every type of pop up. Base your choice around location, amenities, atmosphere, or price and you'll still have ample possibilities.
Hassle-Free Booking: Not only do Giggster's rates start as low as $25 USD/hour, but we make the booking process a piece of cake. Simply search for pop up spaces in Denver, filter and refine for your needs, and choose a spot. To make your selection even easier, all the info is listed clearly, from amenities to availability to price. Plus, the detailed images will let you know exactly what you're getting into.
24-Hour Free Cancellation Policy: After booking, users have 24 hours to change their minds without a fee. The only caveat is that the reservation must have been made for a pop that's scheduled at least 48 hours ahead of time.
Platform Protections: To focus on your actual event rather than things like damage and liability, we offer optional coverage for total peace of mind. Also, if you've booked a spot like Diebolt Brewing Company and worry that might need to cancel or make adjustments, you can also choose to add on extra cancellation protection.
Pros and Cons of Pop Ups in Denver
On a world scale, or even a US one, Denver doesn't often register as the ideal place for a pop up, and that can cause some challenges. But, this city doesn't necessarily get the credit it deserves as it has so many great reasons to take a chance here.
Advantages
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Denver's population skews young and active, so if this is your target audience, you've already hit the jackpot.
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Popular areas of the city, like LoDo, River North Art District (RiNo), and South Broadway are quite walkable. Play your cards right and this can translate into a ton of foot traffic.
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In Denver, you won't have to rely solely on local customers. Get the word out and you can reach tourists who travel here for events like Cherry Creek, the Great American Beer Festival, and Denver Startup Week.
Disadvantages
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When outdoor pop ups are on the agenda, the weather can be somewhat unpredictable due to the surrounding mountains. Sudden rain showers and snow can disrupt the event.
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When a pop up coincides with one of Denver's main festivals and events, there can be a lot of competition. To stand out and ensure success, make sure your pop up is memorable and well-marketed.
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Not every rental space allows sales to the public, so choose wisely. Also, you may have to get permits, which can add time and expense.
The Best Pop Up Locations in Denver, CO
So you have an idea to hold a pop up in Denver, but you need to rent a suitable space. These are just some of the many options we have to inspire your next event from our 140 available spaces.
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Restaurants and Breweries – Eat, Drink, and Sell. Treat guests to refreshments while displaying your new products or showcase your edible items in an appropriate space. Choose from modern, woodsy, tavern-style, or ultra-fancy to match your brand.
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Studios – Get Creative. A studio can be great to capture social media content to increase awareness and with their often blank slates, the space is yours to decorate to wow. Choose fitness and yoga studios with hardwood floors and lots of mirrors and photography and video studios with lovely backdrops, like a luxurious bathroom to demo your personal care products.
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Retail Spaces – Use Existing Infrastructure. From smoke shops to clothing shops to hot rod showrooms, why not take advantage of existing shelves, racks, and signage?
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Gardens and Rooftops – Enjoy the Outdoors. The people of Denver love to get outside. So, give them what they want and combine your pop up with panoramic city views, a leafy garden, or even a charming working farm.
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Homes – Perfect for Demos. Sometimes to best way to advertise is by word of mouth. Hold a pop up in a cozy house where you can get guests active by trying out that new kitchen gadget or cleaning product. Make things fun and the social media likes will start to roll in.
How to Plan Your Pop Up in Denver
Simply renting a venue won't be enough. A lot more goes into planning the perfect pop up event. Don't leave anything important out by focusing on these key areas:
Scout for the Best Spot – You've heard it said about real estate, but with pop ups, it's also location, location, location. Peruse the Giggster listings and visit the areas during peak shopping hours (like Saturday afternoon). You can book on the Giggster app and cancel within 24 hours if the foot traffic isn't what you want.
Define Goals – Pop ups can have various goals, like upping brand awareness, creating an interactive experience, or selling products. Knowing the goal makes it easier to achieve as you tailor everything about the pop up to it.
Be Eye-Catching – Bright colors, fun games, giveaways, and anything else you can do to capture the customers' attention is crucial. This will also help draw in new buyers via foot traffic, which are ones you may not reach any other way.
Market Like You Mean It – You absolutely have to get the pop up word out. Leverage social media, tourism businesses, local events, and anywhere else you'd typically find your target customers. The bottom line is that if nobody knows the pop is going on, nobody will show up.
Saving Money on a Denver Pop Up
It's imperative that you set a budget and here's the tricky part—you have to stick to it. Although advertising is key, you can find ways to save on this and other budget items.
Scour local businesses for deals.
If you need furniture and other items for your pop up space in Denver, visit second-hand stores and achieve an Instagram-worthy vintage look for not a lot of money. And while you're visiting these locations, ask about advertising for your event with a promise that you'll advertise where you purchased the items. You might even get a better price!
Can you DIY?
You know your brand best, so do the work yourself and you'll be even more profitable. Avoid the high costs of professional signmakers, marketers, and event planners. DIY isn't just for crafting anymore, although you should definitely think about making some decor and signage yourself. You can also download checklists, ask friends for help with planning and event day tasks, and put time into crafting your own marketing strategy.
Free advertising works.
While you may not want to rely solely on free advertising, posting on message boards and in forums, updating your Facebook page, and hitting Instagram and TikTok hard will get you part of the way there with little to no cost. Save the rest of your advertising budget for partnerships with local influencers and other targeted methods.
Giggster Helps You Plan an Unforgettable Pop Up in Denver
The venue options in Denver with Giggster are so varied that you won't have trouble finding an exciting space. The issue you could have is choosing only one. With warehouses, homes, bars, restaurants, studios, and outdoor areas, whatever your brand or product, the Giggster app makes sure the perfect location is only a tap or two away.
