About Launch Events
You've probably spent months fine-tuning your latest creation. Whether it's a new product or an addition to your collection, a launch function provides the ideal setting to debut your latest creation.
A launch event aims at showcasing a product or service to investors and clients. It also could be that you are opening a storefront and want to officially welcome customers to your establishment. The goal is to create hype around the new invention/business with the aim of building or reinforcing your brand's reputation as well as boosting initial sales. A solid strategy is needed to pull off an effective and successful launch event. From scheduling the occasion during an opportune time to essentially putting the product/service on a pedestal, organizing such an event involves several steps.
Locking down a launch event space starts the process. Browse through selections of befitting launch locations near you.
The Best Launch Event Venues
Hosting a launch event indicates that you have something worth showcasing to a strategic group of people. Whether it's a new brand, product, or service, finding the best launch event venue is perhaps the most important part of the process. Here are some ideas that should point you in the right direction.
- Boutiques and Storefronts
Boutiques and storefronts serve as perfect product launch locations. They favor activity-laden functions that involve staging demonstrations of how the product/services work. Boutiques and storefronts also have the added advantage of having stations/spaces where guests can individually handle the products at hand.
- Concert Venues
Concert venues are spaces specifically meant for showcasing performances. They also double up as event spaces for myriad functions, and you can host a creative-centric launch function at one of these spaces. A majority also have stages and bar areas that are beneficial to launch events.
Rooftop locations vary in nature and there are industrial/warehouse-style locations that suit large-scale events. They favor launch events that are all about providing the guests with unique experiences. The large space also works for occasions with large guest counts. For clean lines and a bright space, rent an open concept office with a patio for your forthcoming launch event.
- The 60s/70s-Style Bank Buildings
Amongst the list of unique event spaces you'll come across are the 60s/70s-style free-standing bank buildings. A majority still have the original vault and safety deposit boxes. Such locations are ideal for the wow factor and to also host product photoshoots to drum up your marketing efforts.
What to Look for in Launch Event Spaces
The launch event space selection process is important but several other aspects collectively determine the success of your function. You want to choose an event venue that aligns with the theme of the occasion and also provides most, if not all, the expected services and amenities.
Besides just choosing a launch event venue, you want to settle for one that is strategically located. It should be a location that is easily accessible and out of the way of traffic or other setbacks that might affect the turnout or delay your schedule. It also helps if the establishment is easy to locate using maps or a dedicated mobile event app.
The chosen launch event space should be able to comfortably accommodate your guests while also abiding by fire and safety codes. It's counterproductive going for a larger space than needed.
- Event Rentals
You'll save a great deal if the chosen launch site provides tables, lines, and other furnishings. It also helps to settle for a venue that has a layout and ambiance that matches the theme of the occasion.
Whether you are handling transport logistics or your guests are responsible for making their way to the venue, go for a launch event site with lots of parking. You can partner with rideshare services to provide event-specific discounts if parking arrangements might be an issue.
- Cancellation Policy
Given that launch events are scheduled months ahead of time, it helps to book a venue with flexible terms. Unforeseen circumstances might force you to push the date back or even cancel the event altogether. Have everything in writing to back you in case the unlikely happens.
Launch Event Inspiration
Beyond choosing an ideal launch event site, you'll face the challenge of tying it together with an appropriate theme that also compliments your products/services. Here are a few launch event theme ideas that should serve as inspiration.
- Grease-themed Event at a Concert Venue
"Grease" is allegedly one of the most-watched movies of all time, and it also serves as the perfect theme for diverse occasions. It suits a creative service or business launched at a concert venue. Guests don't have to dress the part, but they'll enjoy seeing your products/services presented in a "Grease" inspired format.
- Circus-themed Launch at a Rooftop Location
A circus-themed gathering puts everyone in the right mood to enjoy a fanfare. Host the event at a rooftop location with the whole shebang including candy-stripe awnings alongside other circus favorites. The grand event should be the unveiling of your products/services.
- Black Tie Ball Celebration a Boutique
The Black Tie Ball is as classic as it gets but still works like a charm. It injects the much-needed air of elegance and sophistication into your event. The theme works best for corporate product launch functions. It's an added plus because most party planner's kits include standard Black Tie decorations.
- Roaring 20s Party at a Free-Standing Bank Building
Bring the Flapper-style 20s parties to the present-day by hosting a "Great Gatsby" themed launch event at a 60s/70s free-standing bank building. Your guests will love the unique location alongside the opulent, art deco style. It works best for ambitious designers unveiling their latest creative works.
- Masquerade Ball at an Industrial-style Rooftop
The Masquerade Ball is a tried-and-tested favorite theme that works for various occasions. It's an excellent choice if you are going for a regal feel with Italian-esque vibes. An industrial-style rooftop location serves as the perfect backdrop to host such a launch event.