Sitting at the southeast corner of the famous Texas Triangle, Houston is the fourth-largest metropolitan area in the US. Once the largest port and trading post in the state, modern Houston is a leader in the scientific research, technology and healthcare industries and is home to NASA’s Johnson Space Center.
Although summers are very hot and humid, Houston’s climate is mild for the remainder of the year, making great outdoor recreation opportunities in the city’s 50,000 acres of parks and green spaces. Foodies will delight in a variety of cuisines, from authentic Mexican specialties to Texas’ famous dry-rub brisket barbecue. In addition to endless attractions and activities, Houston also has some of the best shopping in the country at the Galleria Shopping Center.
With one of the busiest airports in the country and a professional, tech-savvy population, a Houston launch event venue can be the perfect starting point for your business or product. There are many local businesses that can help support your event and make the occasion a success.
Launch Event Options in Houston
After you select your launch event venue in Houston, you’ll likely want to enlist the help of local service providers to help transform the space and create an unforgettable experience for your guests.
Texas is known for its smoky, spicy, dry-rubbed barbecue but you’ll find a variety of restaurants and catering services providing a variety of offerings, including plated meals, buffets, appetizers, desserts and beverages. Authentic Mexican fare can be found all over the city, along with fresh seafood, farm-to-table favorites and more. Most special dietary needs can be accommodated, including vegan, dairy-free and gluten-free options.
- Decor Rental
Your launch event venue may seem like an empty and bland space but never fear – there are several local rental agencies that can set you up with everything needed for a memorable event. You’ll find event essentials, such as tables, chairs, linens and dinnerware, along with audiovisual and lighting equipment. Some companies also provide staging, props, draping fabric, table centerpieces and other decorative items in a variety of themes.
- Marketing Agencies
While planning your launch event, you’ll want to think about ways to get the word out to the public and your target audience. Houston has several marketing agencies that can promote your company or product through both traditional and digital channels. Marketing staff can also provide printed collateral, signage, branded attire, décor and promotional items. They’ll help you get the word out far in advance to ensure your launch event is well-attended.
Launch Event Companies in Houston
Introducing a new product or service takes a lot of time, effort and energy. A professional event planner can take care of designing and organizing the launch event, and transform a plain event space into an Instagram-worthy launch event venue.
- A Touch of Elegance
For more than a decade, the team at A Touch of Elegance has specialized in stylish-yet-comfortable events with innovative designs and a stress-free planning experience. The firm offers full-service planning from beginning to end, including venue selection, vendor coordination, entertainment and catering, onsite management and more. A Touch of Elegance also offers rentals, including setup essentials, décor and audiovisual equipment.
- A Particular Event
A Particular Event offers full and partial event coordination services in the Houston area. To make the experience as easy and stress-free as possible, the firm offers a one-stop shopping experience with in-house décor, catering, entertainment, rentals and more. A Particular Event also offers upscale design services, working with you from the beginning to establish a concept and color scheme tailored to you and your guests.
- Event Planners of Houston
With more than a decade of experience planning special events in the greater Houston area, Event Planners of Houston specializes in the complete planning and design of your party down to the most intricate details. They can accommodate parties of all sizes, from an intimate gathering to a long-awaited product launch or grand opening. The firm will create a custom slate of services designed to meet your needs and wants for the event without breaking your budget.
Pros and Cons of Launch Events in Houston
With an active, young, professional population and a variety of modern and historic venues, the perfect Houston launch event venue awaits. There are some advantages and disadvantages to consider, though.
- Excellent food
You’ll find exclusive celebrity-chef-owned restaurants, funky taco trucks and everything in between.
The Galleria Shopping Center, with luxury brands, more than 60 dining options and a full-sized ice rink, is located in uptown Houston. Shop for items needed for your launch, including decor and flowers.
Houston has something to do for everyone, bringing many people to the area. This means great attendance at your launch, with all of the people typically in town.
Work with a budget as you plan your launch. Houston was ranked the sixth-most expensive city in the country by Business Insider.
Choose an appropriate site as your product launch venue in Houston. Low-lying areas of Houston often flood during severe weather.
Cars are necessary to get around Houston, making roadways congested and parking difficult. Keep this in mind as tricky parking can sometimes deter attendees.
Famous Locations in Houston
- Rodeo Houston
Visit NRG Park for the world-famous Houston Livestock Show and Rodeo held every spring. With multiple events drawing competitors from around the world, the show is one of the nation’s largest. NRG isn’t just for the rodeo, however. There are numerous events held at the venue all year long, such as bowling tournaments, chili cook-offs, dinner dances and more.
- Buffalo Bayou Park
Buffalo Bayou Park is an urban green space built around 10 miles of Houston’s Buffalo Bayou. The Area features waterfront parks with paddle boats, hiking and biking trails; the Cistern, an underground area that was once part of the city’s water system; a dog park; public art; a nature play area and many public gathering places for picnics and outdoor recreation.
- Holocaust Museum Houston
Holocaust Museum Houston was founded in 1996 after Siegi Izakson, a Holocaust survivor, attended a meeting for other survivors in Israel. As survivors of the horrific event aged and passed, Izakson realized the memories of unparalleled prejudice and the lessons learned from it could fade. Holocaust Museum Houston serves as an education center, with more than 57,000 square feet of galleries, exhibitions, classrooms, artifacts and movie screens.