Austin stands as one of the nation's most unique cities nestled in the South-Central area of Texas. The city also serves as the state's capital with a strategic location falling halfway between the spot where the Balcones Escarpment and the Colorado River cross.
The "City of the Violet Crown” is also the state's fourth-most populous city with a population of an estimated 964,000. Austin is a bustling city with miles of hiking trails, rolling green hills, and cool natural springs. Besides the visual beauty all around, Austin is noted for its thriving business climate and live music. It's a city that works hard and also knows how to let loose and have a great time.
The Live Music Capital has all the elements that collectively make it an ideal location to host varieties of events. Your upcoming function could be the next big one in the city if you lock down a festival venue in Austin.
Festival Venue Options in Austin
Whether you are organizing a mini-festival or a grand event that's expected to attract a huge crowd; you'll need a workforce to make it a success. A lot goes into planning such an event and with the local experts lending a hand you are guaranteed of pulling off a memorable and fun festival in Austin.
Regardless of the precise type of event you are planning, the festival venue in Austin you ultimately choose can make or break it. You want to go for a location with the required infrastructure and capacity to accommodate the anticipated guests, equipment, and vendors.
A lot of research is involved in the festival planning process and with a clear understanding of the city's demographic, you can book your headlining acts. There are selections of crowd-pulling musicians, magicians, dancers, contortionists, and magicians in Austin.
Festivals also bring together diverse vendors to attend to the diverse needs of the event attendees. You'll also find lists of food trucks, equipment rental companies, and photographers in Austin who will be happy to partner with you for the event.
With a date locked down, venue secured, and talents booked, the next step is to market your festival effectively. You want the right crowd to attend the event and that's only possible by launching unique sales promotions. Enlist the services of a marketing company in Austin to reach out to your target audience.
Safety and security are important aspects to have in place when organizing a festival. You'll need to hire a security firm in Austin to make sure that everything runs smoothly.
Festival Venue Companies in Austin
It will take teamwork to put together a fun, engaging, and memorable festival in Austin. Fortunately, you'll find plenty of professionals who are ready to offer their expertise in the field.
- Kennedy Creative Event
Kennedy Creative Event is an event planning company that sets out to help you plan positive experiences. They have extensive experience organizing milestone celebrations, conferences, grand openings, and myriads of other events.
- Food Works Catering
Food Works Catering handles the menu for diverse occasions including corporate lunches, holiday parties, weddings, family gatherings, and festivals. The mobile food truck business excels at offering made-to-order meals that are freshly prepared on-site.
- Next Level Security
Next Level Security is the company you want to minimize the security risk at your event. The new-age security firm offers bodyguard services, corporate security, and a list of construction site services.
Pros and Cons of Festival Venues in Austin
Austin gave birth to the South by Southwest festival in 1986 and it has since inspired several live music events. With your own grand festival in Austin coming up, you'll find that the city presents both merits and demerits when planning such an event.
- The locals are friendly
You'd imagine that a city that houses nearly one million people can come off as a cold place. However, Austinites are known for their quintessential Southern hospitality and they are precisely the right crowd you want to attend your festival.
- An excellent culinary scene
Festivals-goers expect to enjoy some good music, great energy, and a gastronomic delight. Austin, like just about every other Texan city, is known for its barbecues and Tex-Mex fixings that are both festival favorites.
- Austin is a millennial haven
31% of the population of Austin is made up of millennials, and again, they are the crowd that typically enjoy attending festivals.
- The great outdoors
There's no denying that Austin is a beautiful city with plenty of gorgeous spaces. You'll also find selections of scenic festival venues in Austin.
- It's sunny year-round
Austin enjoys a pleasant climate marked by about 300 sunny days. The weather is the last thing that will dampen the plans for your festival in Austin, and you have the flexibility of scheduling it any time of the year.
- You need a car to navigate the city
Festival-goers will have an easier time getting to the venue with dedicated shuttles or ride-share discounts covered with the ticket price. Otherwise, most might skip the event because getting around the city without a vehicle is an absolute pain.
The heat is brutal during the summer
The sun quickly turns into everyone's nightmare during the summer when temperatures spike. The months of June, July, and August are the most brutal and perhaps not the best time to organize a festival.
- The college town energy
The city is home to the University of Texas at Austin which is responsible for giving it the college-town energy. You'll want to market your festival appropriately if the event doesn't target this particular crowd.
- Air conditioning will set you back a bit
The weather presents challenges when hosting a large-scale event like a festival. Even on the coolest of days, you'll want to go for a well-ventilated venue with cooling amenities.
- Austin is highly gentrified
Austin isn't a city you'd describe as diverse and hence the reason why you should tailor your festival to align with the community's interests.
Famous Locations in Austin
- Barton Springs Pool
Found within Zilker Park, the Barton Springs Pool is easily a family favorite attraction. It's the ideal spot to enjoy water recreation including boating and canoeing. Its location within Zilker Park also allows visitors to enjoy several other recreation activities.
- Mount Bonnell
Mount Bonnell attracts outdoor enthusiasts who enjoy hiking. The numerous photo ops along the way are enough to convince anyone to scale the 775-foot formation. A 102-stair climb leads up to the lookout pavilion and deck.
- Umlauf Sculpture Garden and Museum
Showcasing various creations by sculptor Charles Umlauf, the Umlauf Sculpture Garden, and Museum is yet another attraction found at the Zilker Metropolitan Park. The museum regularly features temporary exhibits, yoga classes, concerts, and workshops.