Even though it’s geographically the smallest city found in the United Kingdom, London, England is home to more than 8.7 million residents. Within this picturesque city, one can find an abundance of historically famous landmarks including Buckingham Palace, Westminster Abbey, Big Ben and the Tower of London.
Not only is London, England an iconic city known for the vast number of museums and tourist attractions, but there is no shortage of fashion show venues here. London has more than 150 museums scattered throughout the city, which is far less than the number of ideal locations that can be utilised for fashion shows. Some of the most visited and recognisable museums in London include The National Gallery, The British Library and the British Museum, just to name a few.
London’s historical landmarks and lively culture are what makes it ideal for hosting fashion shows of all kinds.
Fashion Show Options in London
When planning on hosting a fashion show in London, you won’t be disappointed to find the multitude of vendors available to enhance the overall experience and appearance of the show. London is known for London Fashion Week (LFW), which occurs twice a year, and has been deemed one of the 'Big Four' fashion weeks since 1983, alongside Paris, Milan and New York. For this reason, over the last 30 years, there has been a steady increase in the development and establishment of local businesses geared towards fashion shows for you to choose from for your own show.
- Modelling Agencies
Just like event spaces for fashion shows, there is also an assortment of modelling agencies to choose from in London. From young to old, male to female, there is no shortage of models in the city available for your show.
- Catering Companies
Keep your models and crew satisfied with one of many tasteful caterers available to you in London. With hundreds to choose from and a variety of food sources, you won’t be disappointed.
What is a fashion show without some style? Whatever your vision is for your show, you can make it happen if your host city is London.
- AV Tech
To ensure a comprehensive experience for your audience, check out the different audiovisual rental companies available at your fingertips. The choice of effects used in a fashion show can really make or break one's overall experience.
Fashion Show Companies in London
- Models 1
Models 1 is one of the most world-renowned modelling agencies and is a leading and highly respected company across Europe. No matter what you need to have modelled, Models 1 is a perfect fit for all types of modelling shows. Established over 50 years ago in 1968, this agency has adapted to meet the needs of all clients by putting their wants and interests at the forefront.
- London Audio Visual Ltd
When it comes to your audiovisual needs, London Audio Visual Ltd has everything you could ask for. Included in their extensive services are lighting, LED video walls, PA and sound system, and sets and staging. This company can enhance any type of show, ranging from small private events to large-scale fashion shows.
- Top Stylist London
Christopher Dunbar is a hairdresser with previous fashion show experience, having worked with top clients like Tom Ford and the Brighton & Hove Albion Football Club. He offers modern cuts and styles to make your models look and feel cutting-edge.
Pros and Cons of Fashion Shows in London
- Venue availability
By far one of the most advantageous aspects of hosting a fashion show in London is the huge selection of venue locations.
- Multicultural city
London’s multicultural nature makes it easy to find models of all shapes and sizes. This is great for designers who want to ensure their line showcases a diverse representation of people.
- Top fashion city
Being one of the world's top fashion cities alongside Milan, Paris and New York means you won’t have any trouble finding a venue to host your show along with the right personnel and businesses to assist you in running the show.
- Venue bookings
Even though there is such a large number of fashion show venues to select from, the selective availability of the locations can be a disadvantage. Since London is a top global fashion city, venues tend to get booked up quickly, meaning you’ll need to schedule your event well in advance.
Like any busy city, transportation in London can be tricky. London is known for traffic congestion making it difficult to travel around this small city.
London’s unpredictable weather makes it tough to use an outdoor venue for any type of event, including fashion shows. If planning an outdoor event, be sure to have a backup plan in case the weather is uncooperative.
Famous Fashion Show Locations in London
- Somerset House
Located in Central London, the Somerset House has been the main hub for London Fashion Week for many years. Though this was a favoured venue for various LFW shows, the LFW has recently begun to branch out in an attempt to showcase a larger variety of London venues and locations.
- The Store X / 180 The Strand
The Store X is a creative platform that owns a variety of venues and locations in London, Berlin and Oxfordshire. One of its most iconic locations in London is 180 The Strand, which is known to host fashion shows. Known for being an avenue for artists, performances and exhibitions,180 the Strand became new to hosting London Fashion Week in 2009. If you’re looking for a taste of culture, take some time to explore this unique venue when visiting London to host your own fashion show.
- Golden Square
Located in Soho, London, Golden Square was one of the venue choices for London Fashion Week back in 2015. This venue was just a short stroll away from the main venue where the catwalk was held: the Brewer Street Car Park. The Golden Square is an ideal space for a variety of fashion options including pop-ups, special events and fashion screenings, both indoors and out.