Being the biggest city in the West Midlands and the second largest in all of the UK means that Birmingham is much more than historic streets and pretty facades. It's a great place for small businesses to grow and attract new customers, so if you want to set up a pop-up shop, there's no better place than Birmingham for it. It has less competition than in London, but still enough choices to play around in.
Giggster has a space for every occasion, and a pop-up event is no different. Whether you want to take advantage of the high footfall at a modern gym or a relaxing Spanish bar to sell your brand to customers, or you want to rent out an exclusive party space and invite a select group of people to check out your products, Giggster venues can surely help you out. A pop-up shop at an independent art gallery that's available at very affordable rates is another great idea!
Giggster has many venues in Birmingham, and they all vary widely in style and price range. For the discerning host and event planner, the easy-to-use and navigate Giggster site is a boon. Just look through all the options and pick out the setting that would suit your event the best.
Birmingham Pop Up Venues Curated by Giggster
From shopping centres and retail stores with large picture windows to restaurants and cafes that attract large crowds, Giggster is guaranteed to find you a great space to host a pop-up shop or pop-up event. Speak to the owner of the property about the number of people their premises can comfortably accommodate and start planning the event of a lifetime.
-
A Christmas market at a historic Edwardian church with high ceilings and wide aisles would lead to a sense of festivity well before Christmas Day.
-
Set up a pop-up shop inside an art gallery that's located in the cultural heart of Birmingham. It's a great place for displaying your goods or even arranging performances.
-
A bright and sunny terrace can be used during the summer months to host a bunch of food and art stalls. Customers could browse at their leisure in a small but open space.
-
A rock-and-roll sports bar with empty spaces between the benches and the bar can be used to sell handmade jewellery or chocolates. Just make sure you're not competing with the bar in your wares.
62 Amazing Pop Up Locations in Birmingham
Exceptional Variety & Quality: When you're looking to host a pop-up event in Birmingham, check out the 62 venues on Giggster, which range from a historical Chinese restaurant with large windows out front to draw customers in to a cool office and co-working space.
Hassle-Free Booking: With the help of the Giggster site, you can read up on all the details before you rent a venue, from the cost per hour to the floor space. Don't wait too long, or brilliant venues starting at just £25/hour will all get booked out.
24-Hour Free Cancellation Policy: Cancellations are far from ideal. But in case of emergencies, we do allow you to cancel at no extra cost within 24 hours of confirmation, provided you've booked the venue at least 48 hours before the event.
Platform Protections: Giggster's add-on coverage against things like damages and liabilities also means that you can book an event space like Eight Themed Rooms in Bustling City Centre with zero worries!
Pros and Cons of Pop-Ups in Birmingham
As with all other cities, Birmingham also has its own set of pros and cons, and these definitely need to be taken into consideration when you're booking a venue!
Advantages
-
There's a lot of culture and vibrant art in the city, so if you're trying to set up a pop-up event, we can guarantee that people will be very interested.
-
Housing is very affordable in Birmingham. So, a short-term lease on a space for a few hours won't pinch your pockets much.
-
It's the largest city in the area and incorporates other towns like Sutton Coldfield in the northeast. People from the surrounding areas will turn up to visit a pop-up shop in Birmingham.
Disadvantages
-
The major problem with any UK city is the gloomy and unpredictable weather. And Birmingham is no different.
-
Traffic and a lack of parking are common problems in the city. Unless you want to carry all your stuff around in public transport, prepare to head out early.
-
There are, for all that Birmingham is so large, a limited number of venues. You'll have to book fast if you want the best spots.
Choosing the Right Type of Location for a Pop-Up Shop in Birmingham
If you're on the lookout for the ultimate event space to host your pop-up event, we'd request that you take a look at the 62 venues on Giggster. We've got the best places in Birmingham for sampling, brand activations and promotions!
Restaurant/Bar – High Footfall Areas. When you rent out a corner of a bar or restaurant to set up your pop-up booth, you've already got the advantage of a built-in customer base. The only thing they'd probably request is that you don't serve food. But handicrafts or beauty products would be a huge hit with customers who are already in a good mood!
House – Sell Your Brand. Want your pop-up shop to have a certain kind of look? A unique and vintage house with a cool patio and backyard is just the space to sell antique jewellery or vintage-style artefacts. This hidden gem might not be what immediately catches people's eyes, but market your brand well, and you'll have people lining up to buy your products.
Warehouse – Room for Many Shops. Pop-up events in a large and spacious warehouse are all about bringing retailers and shoppers together. Whether it's for a festive Christmas or Easter market, or it's just a bright summer weekend, who doesn't enjoy flitting from booth to booth and buying whatever meets their fancy?
Terrace – Scenic, Great Location. Open terraces aren't something you can use much of in the gloomy UK weather, so you'd better take advantage of every sunny summer day that you can! These aren't big spaces, but the open air and layout stop it from getting claustrophobic. A booth selling cool drinks and summery treats is a must!
Gallery/Event Space – Hire the Whole Floor. Whether it's a lifestyle and photography studio in the middle of Birmingham or an all white gallery with pops of art on the walls, there is no space more fitting for an artistic pop-up shop than these trendy event spaces.
How to Plan a Pop-Up in Birmingham
Pop-up events have gotten very popular in recent years, and that's a trend we see continuing in the future. But still, planning something like that isn't a cakewalk.
Define Your Goals – What do you actually need the space for? To secure more customers or to promote a new product for your brand are both different goals which will need different kinds of environments and different groups of customers.
Choose the Venue – If you're going for something exclusive with high-end shoppers, you'll need a smaller but more premium location. On the other hand, a lot of pop-up spaces just concentrate on high foot traffic.
Find Collaborators – You're not the only intrepid entrepreneur out there. If you can find someone to share the rental cost with you, it can be a whole event. You can serve food while they serve handmade candles and soaps, and give customers a great experience.
Market the Event – How is anyone supposed to come to the pop-up shop if they don't know it exists? Marketing your event a lot in the weeks leading up to it is a good strategy.
How to Save Money on Your Pop-Up in Birmingham
You can have fun, get customers and sell a lot of stuff while not emptying out your bank account! Of course, there's a cost to setting up a pop-up shop, but it's definitely supposed to be less than if you were setting up an entire retail store.
Make a budget straight off the bat.
Write out in detail exactly what you'll need and account for the costs right away. This way, you won't be spending on silly stuff. If you're selling food, a method to keep it warm is essential, so you've got to factor that into your expenses.
Team up with local influencers.
Influencers have large and faithful audiences nowadays, so inviting them to your pop-up and getting them to talk about it on their channel is basically free promotion.
Work with the space.
What does the space itself offer you, from tables and chairs that you can use to set up a booth to Wi-Fi that you'll need for cashless payments? Make use of everything that the venue provides so you don't need to buy or rent additional stuff.
Birmingham Pop Ups with Giggster
When you're looking for the ideal location to hire to host a pop-up event, check out the Giggster venues in Birmingham. From a spacious warehouse venue and event space that can fit hundreds of people to an outdoor pub and garden near the Jewellery Quarter, we've really got it all!
