Finding the Perfect Venue for Your Pop Up Store
London, Chelsea, NYC, and most other world cities are known for birthing high-street fashion brands and other retail businesses that have shaped entrepreneurship. Business is an important part of several aspects of life, and retailers often host pop up experiences to launch products, attract new customers, or introduce themselves to a community or neighbourhood.
You may have a homemade sauce or granola bar ready to market. Setting up a pop up store is the best way to launch your product or test the waters when expanding into a new market. As part of your marketing efforts, you can rent a pop up space in an established retail store or lease a kiosk somewhere with high traffic.
Giggster can help you find pop up spaces anywhere in London or the rest of Europe. Start searching for a pop up store in the city by browsing our 10000 listings.
Why Choose Giggster for Your Pop Up Store?
It starts with an idea, and soon enough, you are looking for a temporary retail space to promote your product to a broader client base. Giggster can help you find space for your pop up shop or event. Here are some of the options.
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Pop up events work best in an open location, like a warehouse or gallery. Most have a massive square ft. area and a flexible layout that can handle various configurations and thousands of guests attending a fashion show or art exhibition.
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Shopping malls are where you'll find scores of boutiques and flagship brands and have room for businesses that want to set up temporary retail stores. You can find space to rent within an anchor shop or lease a kiosk near the entrance or food court.
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An art gallery is the best place to plan a creative event. It's a suitable backdrop for a pop up exhibition or art expo that gathers local artists and retailers who want to unveil and sell their pieces or market their brands.
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Most city streets provide the perfect space for a food market, but you can also rent the sidewalk in front of a storefront. The site gives you access to high-foot traffic or customers who can buy your products in the case of a storefront location.
Incredible Pop Up Spaces Start at £13/hour
Exceptional Variety & Quality: Giggster can help you find space to rent in a busy retail shop, a fashion outlet, or a shopping mall with tight security. Please browse our listings and book a pop up location for £13/hour.
Hassle-Free Booking: Giggster's search filters make finding a pop up shop super easy. Narrow your options based on location, design, price, and other details, and book the best space with a few clicks.
24-Hour Free Cancellation Policy: Has something changed in your game plan? If you book a retail space and have to cancel, you can do so at no cost within 24 hours of confirmation, provided your event is at least 48 hours out.
Platform Protections: Giggster offers optional platform protections, which you can purchase after checkout. You can get a damage or cancellation plan or event liability policy to cover your bases.
Choosing the Right Type of Location for a Pop Up Store
Even though most businesses now have an internet presence, brick-and-mortar locations still exist and command the market. A photographer's exhibition can help them reach a broader audience, while planning seasonal pop up fashion experiences can help clothing brands move their products more quickly. Giggster can help you locate pop up spaces that meet your requirements, like our NYC Style Loft Studio.
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Malls – Kiosks. Most malls have kiosks that brands can rent to establish their businesses. These kiosks suit entrepreneurs who plan on eventually opening retail stores or expanding their businesses into new markets. They also work for online businesses looking for new customers.
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Warehouses – High Street Fashion Experiences. It's an excellent idea for local clothing brands and boutiques to collaborate on regular fashion experiences. A warehouse is ideal for such an event, with room to create a flexible layout, including a custom runway.
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Convention Centres – Trade Shows. Plan your next industry tradeshow at a convention centre. The venue can host large-scale events and accommodate vendor booths and large numbers of attendees.
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Downtown Streets – Pop Up Markets. Like any city's downtown core, Central London is a business hub and the perfect setting for a pop up market. The area has a ready pool of customers willing to try or buy different products and services.
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Hotels – Pop Up Experiences. Hotels are some of the top venue choices for product launch events and brand experiences. The lobby can host a pop up shop while the main event happens in the ballroom. Many hotels also have outdoor areas that can accommodate different events.
Top Features to Look for in a Pop Up Space
Booking the perfect space is essential when setting up a pop up store. Giggster can help you secure a pop up shop or space in your preferred location. Here are some of the top features a pop up store should have.
Does the venue align with your pop up idea? The design and layout of the pop up venue can guide the customers' flow. Ensure there is enough room and that the pop up area does not feel empty.
Can you find space in a high traffic area? You aim to find space in a high-traffic location near a shopping centre or popular attraction. It's even better if the area has parking access or is near public transportation.
Is the pop up location secure? Security is important, especially if you plan to keep the pop up shop's lease for several days or weeks. You should consider a venue with security cameras, on-site guards, code compliance, and clearly defined fire exits.
Planning Your Pop Up Event
Once you find space in a high-traffic location, planning an outstanding pop up experience is your only task. The ideas are endless: partner with boutiques or similar brands to plan a seasonal event, set up shop at a mall, or rent space in a retail outlet. Whatever the case, Giggster can help you rent the best space so that you can spend more time shaping your marketing, branding, or sales idea.
Create a Fun, Sales-Driven Space – Personalise the space with fun signage displaying the prices. Bring sentimental items that tell your brand story to the venue. Plan trivia or other challenges to encourage customers to explore the venue.
Market Your Event – The only way you'll have many customers stopping by your retail booth or kiosk is if they know you are there. Market your event or temporary retail space through word of mouth, flyers, and social media advertisements.
Serve Food – Offering food is the best way to persuade curious customers to join a group listening to you pitch your product or services. Finger foods and snacks will do the trick, or you can hand potential clients water bottles.
Track Sales Data – Knowing how many products you have sold tells you whether your idea paid off. Therefore, keep track of what you have sold and what remains at the end of the day.
Pop Up Store Hidden Costs
Giggster can help you locate affordable pop up spaces in London and the rest of Europe, which is your first task when planning a budget-friendly event. If you book the space for a week or month, you'll most likely get a rental discount. Here are other ways to navigate the hidden costs of renting space in a London retail store or elsewhere.
Search for retail outlets outside Central London.
While Central London may have convenient retail locations, it is also pricey. Giggster can help you find an inexpensive venue anywhere in town with everything you need to set up your temporary shop or plan your seasonal event.
Find space in a mall.
A mall offers high foot traffic and a laundry list of other benefits to brands looking for temporary retail spaces. Many also rent ready-to-use kiosks that require minimal design changes.
DIY your signages.
You can brand the space and add signage that promotes your brand without spending a fortune. Design templates on Canva and set up the table in your own style for a personalised and cost-effective touch.
Plan Your Pop Up Event with Giggster
That summarises the pop up spaces you can rent through Giggster in Belfast, NYC, London, or many other cities worldwide. From a gallery to a dance studio, the options are endless. Browse our listings in London or elsewhere and book a top space with a few clicks!
