For nearly a decade, Tai Notar has thrived as an emerging leader in the live entertainment industry. Since graduating from the University of West London in London, England in Event Management, Tai has gained a remarkable amount of experience in a variety of roles including, producer, production manager, site operations, credentials manager, staffing manager, artist relations manager and much more. She further developed her knowledge in dealing with artists through her studies in Artist Management at the Berklee College of Music in Boston. Tai is the founder and creative force behind the Golden Hour drive-in music festival, now in its second year.
Driven by a commitment to equity in all its forms, Tai is confident woman, a natural leader who finds deep satisfaction in nurturing teams to be the very best they can be while she continues her deep desire to learn from others. Her strong interpersonal, communications and organizational skills--along with her passion for quality outcomes-- serve her well in the face paced world of entertainment.
Her clients include but aren’t limited to, Veld, Budlight Dreams, NXNE, TIFF, Save Our Scruff, MonstrARTity, Live Nation, Soho House, Scotiabank Arena, Rogers Center, Aurora Winter Festival and INK Entertainment.
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