Soho Penthouse Factory-Retail Store & Penthouse Buyout

About the Space

Positioned in the heart of SoHo, this striking property combines historic cast-iron character with modern industrial-luxury finishes. A dynamic destination for production, retail, pop-ups, brand events, commercial shoots, or hybrid experience activations. Key Elements • Street-level and factory-style spaces for retail/showroom use, plus five flights up to a dramatic penthouse level. • The penthouse level includes two roof terraces, offering elevated outdoor access and skyline views — ideal for filming, hospitality, aerials, branded social content, or high-end hospitality activations. • The building features a key-locked elevator and atrium/staircase that provide seamless vertical transit between levels, making it very production-friendly.  • SoHo’s heavy daytime foot traffic and landmark retail environment create premium visibility, which adds value for brand activations, experiential marketing, and high-impact shoots. Why It Works for Professionals & Revenue-Minded Use • Hybrid layout: Use the lower levels for retail/showcase, the upper penthouse for production, hospitality, VIP lounges, or content creation — maximizing square footage and usage flexibility. • Roof terraces: Unique outdoor space at height in SoHo — rare in production/event venues. Ideal for aerials, lifestyle content, cocktails, or influencer gatherings. • Production logistics: Elevator access and multiple levels allow separate zones: public-facing area + back-of-house / talent / staging. • Location value: SoHo is one of NYC’s most iconic creative districts. Being in a cast-iron building adds aesthetic appeal and historic credibility. • Revenue optimization: The multi-floor configuration enables split revenue streams (retail + event/production), higher daily or half-day rates given terrace premium, and multi-day bookings leveraging rooftop exposure. Ideal Uses • Flagship or experiential pop-up retail + showroom • Brand activations with interior + rooftop components • Film, photo, and commercial production with premium rooftop access • Press events, influencer/lifestyle gatherings • Hybrid content creation + live event (e.g., live stream + live audience) • VIP hospitality, cocktail receptions, rooftop-based evenings Highlights & Features • Landmark SoHo cast-iron façade and architecture • Key-locked elevator opening into atrium and staircase layout  • Multiple levels including penthouse with two terraces • Street-level visibility + high foot traffic • Clean, modern interior finishes combined with historic industrial character • Versatile vertical zoning (public + staging/back-of-house) • Rooftop terraces: rare premium outdoor space in SoHo • Ideal for production logistics, hospitality flow, content creation