In August 2026, OnlyFans reported that 5,076 creators had earned more than $1 million each since the platform launched in 2016. While million-dollar earnings attract attention, they tell only part of the story. When fans pay for content, how much of that money do creators actually keep?
To examine these differences, Giggster analyzed the amounts creators retain from fan payments, comparing OnlyFans with Patreon’s standard-plan fee structure and calculating the payments required to reach different balance targets. The report also examines third-party creator estimates across all 50 states and Washington, D.C., identifying where creator populations are largest and where they are most concentrated relative to the adult population.
Key Takeaways
- Fans must pay 25% more than the amount an OnlyFans creator retains. Under the report’s fee model, reaching a $1,000 balance requires $1,250 in fan payments, equivalent to 125 successful $10 transactions, before taxes and other costs.
- The same fan payment leaves different creator balances on OnlyFans and Patreon. A $10 payment leaves $8 on OnlyFans and $8.41 under Patreon’s standard-plan model. Across 100 successful $10 payments, that difference reaches $41.
- Nevada and D.C. have more than twice Washington’s estimated creator density. Nevada leads with about 119 estimated creator accounts per 10,000 adults, followed by D.C. with about 109. Washington ranks third at 42.
- California, Texas and Florida account for nearly a third of listed creator estimates. California leads with about 91,400 estimated accounts, followed by Texas with about 66,800 and Florida with about 65,200. Together, they represent about 32% of the total across all 50 states and D.C.
01
How OnlyFans’ 20% Fee Adds Up
What the Data Shows
- A $10 payment leaves $8 to the creator. The remaining $2 goes toward the modeled platform deduction, before any additional costs are considered.
- Reaching a $1,000 balance requires 125 successful $10 payments. Fans collectively pay $1,250, including $250 in platform deductions.
- Fans must pay 25% more than the amount a creator retains. A $2,000 balance, for example, requires $2,500 in payments, with $500 deducted in platform fees.
02
Beyond Subscriptions: How OnlyFans’ Revenue Has Changed
What the Data Shows
- Payments beyond subscriptions generated nearly three-quarters of OnlyFans’ platform revenue in FY2025. Their share reached about 73%, compared with about 40% in FY2020.
- Subscription revenue fell while revenue from other payments grew. In FY2025, subscription revenue declined about 10% to $422.5 million, while non-subscription revenue increased about 20% to $1.13 billion.
03
OnlyFans vs. Patreon: What Remains From the Same Payment?
What the Data Shows
- A $10 payment leaves 41 cents more under Patreon’s standard-plan model. The creator retains $8.41, compared with $8 on OnlyFans.
- Patreon’s fixed processing charge takes a larger share of smaller payments. Its total modeled deduction falls from 18.9% of a $4.99 payment to 14.4% of a $19.99 payment. The OnlyFans deduction remains at 20% across all three payment amounts.
- The fee difference reaches $41 across 100 successful $10 payments. Those transactions produce a modeled creator balance of $841 on Patreon versus $800 on OnlyFans.
04
OnlyFans Across the U.S.: Creator Counts and Concentration
The states with the most estimated OnlyFans creators are not necessarily those with the highest concentration. Giggster compared third-party creator estimates across all 50 states and Washington, D.C., using both total creator counts and population-adjusted density.
What the Data Shows
- Nevada and D.C. have more than twice Washington’s estimated creator density. Nevada leads with about 119 estimated creator accounts per 10,000 adults, followed by D.C. with about 109 and Washington with 42.
- Nevada’s estimated creator density is about four times California’s. Despite having the largest estimated creator population, California ranks 12th for concentration, with about 30 estimated creator accounts per 10,000 adults.
- Smaller markets can rank highly for creator concentration. D.C. ranks second for density, but 30th by estimated creator count. Alaska ranks ninth for density but 43rd by count.
What the Data Shows
- California leads with about 91,400 estimated creator accounts, accounting for about 13% of the listed total. Texas follows with about 66,800 and Florida with about 65,200.
- The 10 largest markets account for about 61% of listed creator estimates. These states have about 426,000 estimated creator accounts combined, out of about 695,400 across all 50 states and D.C.
- Florida is the only one of the three largest markets to rank among the 10 most concentrated. It ranks eighth for density, while California ranks 12th and Texas 13th.
FAQs
Methodology
Giggster combined illustrative payment calculations with third-party estimates of OnlyFans creator accounts across all 50 states and Washington, D.C. The report examines what remains after specified platform deductions and where creators are estimated to be concentrated. It also examines company-level revenue by payment type and revenue attributed to the U.S., using figures compiled in Giggster’s research dataset. It does not measure individual creator earnings or profitability.
Payment Models
The platform comparison uses hypothetical successful payments of $4.99, $10 and $19.99. All amounts are in U.S. dollars. Examples assume web-card payments, USD payout currency and no sales tax or currency conversion. These payment amounts are illustrative, not observed averages.
The OnlyFans model deducts 20% of each payment, leaving 80% as the modeled creator balance, consistent with OnlyFans’ official payout guidance. No additional payment processing charge is deducted separately in this model.
The Patreon model applies its standard-plan platform fee of 10%, plus payment processing of 2.9% and $0.30 per transaction, as outlined in Patreon’s creator fee guidance. Both percentages are calculated from the original payment amount, and the fixed charge applies once per payment. Legacy plans and app purchases are excluded. These assumptions reflect the specified USD card-payment scenario, not every Patreon account or payment method.
Calculations retain full precision before displayed balances are rounded to the nearest cent. Balances exclude payout charges, creator taxes, refunds, chargebacks, currency conversion, agency fees and business expenses. They are not take-home pay or profit.
Payment Requirements and Balance Targets
The OnlyFans payment-target analysis uses creator balance targets of $500, $1,000 and $2,000. Each successful $10 payment produces an $8 modeled balance.
The required payment count is calculated by dividing the target balance by $8 and rounding up to the next whole transaction. Total fan payments equal the resulting transaction count multiplied by $10. Platform deductions equal 20% of that total, with the remainder forming the creator balance. Rounding up explains why the $500 target produces a $504 balance.
The repeated-payment comparison applies each platform’s model to 100 successful $10 transactions. Payment counts do not represent unique fans or subscribers, and no time period is assigned to reaching a target.
Platform Revenue by Payment Type
The revenue analysis uses subscription, non-subscription and total platform-revenue figures compiled by Giggster’s research team from Fenix International Limited’s annual accounts and comparative figures for FY2020 through FY2025. Each financial year ends Nov. 30. The figures describe the company’s global platform revenue, not total fan payments, transaction counts or individual creator earnings. Non-subscription revenue is treated as a combined reporting category; the analysis does not estimate the contribution of individual transaction types.
Each category’s annual share is calculated by dividing its revenue by total platform revenue for the same financial year and multiplying by 100. Chart shares are rounded to one decimal place. Year-over-year changes are calculated as the current year’s category revenue divided by the previous year’s category revenue, minus one, multiplied by 100. Calculations use the underlying amounts rather than the rounded figures displayed in the article.
The supplied FY2025 figures are $422.486 million in subscription revenue and $1,130.823 million in non-subscription revenue, totaling $1,553.309 million. These produce shares of 27.2% and 72.8%. The findings display the category amounts as $422.5 million and $1.13 billion. The FY2024 comparison amounts are $470.442 million and $942.652 million, respectively, giving a subscription-revenue decline of about 10% and non-subscription-revenue growth of about 20% in FY2025.
U.S.-Attributed Platform Revenue
The U.S. revenue card uses the geographic revenue figure compiled from the Fenix International Limited FY2025 accounts. The underlying U.S.-attributed amount is $965.447 million, displayed as $965.4 million. Dividing $965.447 million by $1,553.309 million in global platform revenue and multiplying by 100 gives 62.154%, rounded to approximately 62% in the card.
The basis used to attribute revenue geographically has not been independently confirmed for this report. The card therefore describes revenue attributed to the U.S., not income earned by U.S. creators or total spending by U.S. fans. This measure is not combined with the separate modeled share of U.S. creator accounts to estimate earnings per account.
Creator Estimates and Geographic Rankings
Geographic estimates come from OnlyGuider’s 2026 U.S. OnlyFans Creator Census. Its model applies each location’s share of its creator-profile index to a worldwide baseline of 2.5 million active creator accounts. These are modeled account estimates, not independently verified counts of unique people.
Giggster retained the supplied creator counts, adult-population figures, density values and rankings for all 50 states and D.C. Creator density represents estimated accounts per 10,000 adults. The two rankings describe total estimated account numbers and population-adjusted concentration, respectively.
OnlyGuider identifies its population input as an “OnlyFans Wrapped 2026” file. The original population source and reference year have not been independently verified for this report. The analysis retains the supplied density figures rather than substituting another population dataset.
The national context graphic also uses OnlyGuider’s 2026 Global OnlyFans Creator Census for the U.S. ranking by estimated active creator accounts. The U.S. share of the model’s worldwide total is calculated by dividing 700,153 by 2.5 million and multiplying by 100, giving approximately 28%. The ranking and share describe estimated accounts, not creator earnings.
Market Shares and Rounding
State market shares are calculated by dividing each state’s estimated creator count by 695,384, the sum of the 51 state and D.C. estimates, and multiplying by 100. Combined shares use the original counts, not the sum of rounded percentages.
The national context graphic rounds OnlyGuider’s headline estimate of 700,153 to approximately 700,000. That headline exceeds the state-table total by 4,769 accounts. The source does not explain the difference, so the two totals are not treated as interchangeable.
Counts displayed with “K” are rounded to the nearest 100, with K representing 1,000. Geographic tables and graphics display percentages and density values to one decimal place. Narrative figures may be rounded further for readability. Calculations use unrounded creator counts, and source rankings remain unchanged.
Context and Limitations
The worldwide payout figure comes from the Financial Times’ reporting on OnlyFans’ annual results for the financial year ended Nov. 30, 2025. It provides platform-wide context and is not allocated to states or divided by account counts to estimate individual annual income.
The report’s sources cover different periods and should not be interpreted as a single collection-date snapshot. The payment models do not measure transaction frequency, audience size, working hours or production costs. The geographic rankings do not establish earning potential or explain why creators are concentrated in particular locations. The report compares specified payment deductions, company-level revenue and estimated creator presence, not which platform or location offers the best financial outcome.
Have questions about this report? Email us.