W&W's Rave Culture - Music Video Produced on Giggster
W&W is an electro house and big room house duo from the Netherlands who founded their own record label. The duo, Willem van Hanegem and Ward van der Harst, decided to rebrand their label from Mainstage Music to Rave Culture in October of 2018, and this rebranding was meant to emphasize a focus on creative freedom which they intend to express through their music.
Their single, with the same name as their record label, was meant to draw from the original sound of big room house. The music video which is a take on a futuristic, underground fighting ring, features the very versatile dungeon location which houses the dancing crowds, fight scenes, and a fast-paced chase scene that take place. The protagonist of the music video is seen walking under its eye-catching arches which are covered in tiles extending from the floor to the ceiling.
In the video, the dungeon emanates a cool, blue light from neon lighting lined along the ground. The paint chipped walls and grimy, cement walls were the perfect backdrop for the mysterious and dark tone of W&W’s video. The video concludes with Armin Van Buuren, another world famous Dutch DJ, making a cameo at the end of the music video by meeting the protagonist in secret which hinted at the future collaboration they would have together in a song titled, Ready to Rave, which was released in December of 2018.
This action-packed, sci-fi influenced video represented a new page for them in terms of the music they hoped to create and in starting a electro-house movement.
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